Movie Reviews

A Delicious Propositon

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Written by Jonathan Jacobs

     Harry Potter 1-6 is for sale for around $59.99. The entire series to date can be yours to enjoy countless times over a period of years, or at least until DVDs are no longer the reigning technology of choice for watching films. Star Wars I-III is selling for $29.99, as is IV-VI. This is barely scratching the surface. Other goodies include 28 Days Later and 28 Weeks Later and Return of the Living Dead for $12.99. Even comedy movies are in play with Lethal Weapon 1-4 for the same price. It seems that the Walmart $5 DVD overflowing bin is no longer the cheapest or most convenient way to find your old favorites. The "expansion packs" if you will are taking over. The DVD quality is the same, the HDMI up-converts remain just as glorious, and the films might even include extras like the original offerings.

     How will brand new DVD sales stay the same and not plummet? For the same reason people will pay tolls to take a highway that offers quicker traveling times, a shorter distance and the convenience of less traffic. When something is new and never before seen it is a must see. The sheer excitement of something new is enough to empty most of your pocket books. All it takes to pull on the purse strings is to create the illusion that a picture needs to be seen now. Everybody has watched it, why not you? What are you waiting for? It is hot, it is new and it could be yours RIGHT NOW! The allure of the immediate is considerable, often overwhelming. It is why we flock to the theaters to watch many films our intuition tells us should be saved for a DVD night during the week. Curiosity is a funny feeling. Movie studios and the entire Hollywood industry prays on our weaknesses. They know what psychologies work on our brains and they exploit it. In case they missed a sale the idea of the expansion pack became the missing link. Now If we fail to see a first run movie, or to rent it on DVD, or even to buy the original on DVD, we can someday buy the entire series or several movies of a genre all at once and for a great price. Having said that, patience is a virtue I do not share. There is nothing more enticing than a movie pack since I am an absolute, certifiable film fanatic. What to do America, what to do…

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